Monstruo-city

Monstruo-city is a concept for a starting business in Spain for assorted flavoured gummies for children. It is a “no additives” product, which takes care of your family and their health. The whole branding revolves around the creativity and imagination of the target market.

The choice of colours is meant to appeal to both children and families. Communicating energy and excitement, as well as trust and dependability. The wordmark is a game of words (“Monstruo” which means monster in Spanish and the word “city” which is a commonly known English word) that introduces the main characters that represent the brand and the wonderful city they live in. Each one of the characters is friendly and welcoming to appeal to children. The gummies are strategically shaped as blocks  to encourage children to be creative and build their own version of Monstruo-city.