social media campaignfanshawe open house
With the idea of launching a new campaign that would capture young student’s attention I worked on this project to increase the leads on social media and contact with the students. The idea was to create a campaign that would make the students interact and engage with the different locations of the college while encouraging them with an activity.
The goal of the activity was to browse through the series of panoramic images of campus looking for 5 hidden northstars. This way they would be attentively looking at what they should be expecting to see during open house and hopefully create excitement to attend. The different photos have hand-drawn illustrations to make it even more appealing to the younger students and be able to create an image of uniqueness for the campaign to be recognized easily as Fanshawe.