branding and illustrationfleur fashion show
Fleur is a fashion show concept that features various famous designers. It is an opportunity for fashion designers to discover the new trends for the upcoming year and have a sneak peak at some new collections.
The event is to be promoted widely throughout North America to Europe, through billboards, bus ads, and a micro-website. The event encourages designers and fashion enthusiasts to purchase a VIP pass for more exclusivity and special workshops.
The branding of the event for this season revolves around floral patterns, neon and gold. The illustrations encompass the main trends addressed in Fleur and create a visual interest for those attending. It has foil as a security feature for use at the event so the VIP pass can not be replicated.
Branding photography was directed and shot by me.