Monstruo-city is a concept for a starting business in Spain for assorted flavoured gummies for children. It is a “no additives” product, which takes care of your family and their health. The whole branding revolves around the creativity and imagination of the target market.
The choice of colours is meant to appeal to both children and families. Communicating energy and excitement, with playful red, as well as trust and dependability with sky blue.
The wordmark is a game of words that introduces the main characters that represent the brand and the wonderful city they live in. Each one of the characters is friendly and welcoming to appeal to children. The gummies are strategically shaped as blocks and our main characters. The goal is to encourage children to be creative and build their own version of Monstruo-city.